The State of Benefits Report 2025 is your guide to understanding and navigating critical trends in the employee benefits landscape. Designed for HR and Reward leaders, the exclusive data in this report offers actionable insights into the trends, challenges, and opportunities shaping benefits strategies worldwide.

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Who this report is for

Whether you manage local teams or global workforces, this report equips you with data-driven strategies to optimise your benefits offerings, improve employee engagement, and align your programs with emerging workforce demands.

About our data

This report draws from extensive, proprietary research data from the Ben platform and Ben’s Benefits Benchmarking Survey. This data consist of:

• Customers in more than 140 countries
• Over 5,000 active benefits
• 1,200+ organisations
• 100,000+ employees

These robust datasets provide a well-rounded, global view of the benefits landscape across diverse industries.

What you'll discover

1. Foundational benefits take centre stage

Tightening budgets are reshaping priorities. Spending on foundational benefits like pensions and medical insurance increased in 2024, while holistic benefits like wellness-oriented benefits declined. Rising healthcare costs are a major factor, but organisations must also consider preventative measures to maintain long-term sustainability.

2. Engagement remains a challenge

Despite ranking benefits engagement as a top priority for most companies, many companies report low appreciation and utilisation. Solutions like flexible allowances, unified global platforms, and consistent communication strategies can help to drive engagement and boost ROI.

3. Navigating global complexity

With over half of organisations surveyed managing globally dispersed teams, the challenges of navigating regional regulations and diverse expectations are greater than ever. Unified platforms that harmonise local relevance with global consistency are essential tools for addressing these complexities.

4. The ESG opportunity

While environmental, social, and governance (ESG) considerations remain underprioritised, they represent a growing opportunity. From sustainable commuting incentives to policies that support inclusivity, organisations that align benefits with ESG principles can strengthen their employer brand and attract values-driven talent.

5. Predictions for 2025 (and beyond)

Get ready for change. AI is set to revolutionise benefits management with hyper-personalization and efficiency at scale. Meanwhile, new legislation will reshape how benefits are delivered globally. Staying proactive and adaptable will give organizations a competitive edge in the evolving benefits landscape.

Download the report

The employee benefits landscape is undergoing a profound transformation, driven by shifting workforce expectations, economic pressures, and technological advancements. Companies that use data-backed strategies to embrace innovation, inclusivity, and sustainability  will lead the way in creating meaningful, lasting value for their employees.

The State of Benefits Report 2025 is your roadmap to achieving this. With data-backed insights and practical recommendations, it will equip you to design benefits programmes that resonate across generations, geographies, and industries, setting your organisation apart in a competitive global market.

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