The Netflix effect: How AI is transforming employee benefits discovery

Transform how employees discover and engage with their benefits through Ben's AI-powered platform, delivering Netflix-style personalised recommendations from day one

Product news

Jan 22, 2025 ⋅ 4 min read

Remember that feeling when Netflix first started recommending shows you actually wanted to watch? Well, Ben is bringing that same magic to employee benefits. The sad fact is that most companies don’t need to spend additional budget on their benefits - there’s likely loads of value in what’s already there. It’s just that employees don’t know about it. We’re here to change that.

Employee benefits, personalised from day one

With five generations currently in the workforce, it’s safe to say that different people in your company will find value in very different things when it comes to benefits. So a benefits platform that understands each individual person is vital. From their first login, Ben's AI learns who they are and what matters to them:

  • Employee profiles auto-populate through HRIS integration, so we already know the important stuff (like where they’re based and what stage of life they’re at)
  • Benefits are instantly personalised to their situation - and they keep getting smarter as they use the platform
  • Our AI co-pilot proactively suggests relevant benefits and asks questions to help them get the most value from your existing benefits offering

Finding the hidden gems in your benefits package

No more scrolling through endless policy documents wondering ‘Is there anything in here I might actually need?’. Or worse, really needing a specific feature of a benefit but not knowing that it’s there. Here’s how we’re solving those issues:

  • Natural language search lets employees find benefits by describing what they need (like ‘I need new glasses’ or ‘I’m looking for childcare support’)
  • AI automatically surfaces the most valuable parts of complex policy documents, tailored to the employee's specific question
  • AI helps employees compare similar benefits across providers to make informed decisions, based on features, price or ease of access

Intelligent benefits that evolve with you

Benefits shouldn't be a set-and-forget thing. As employee’s lives change, so do their needs. That's why our AI:

  • Continuously refines recommendations based on how people interact with the platform
  • Reacts when employees make life updates (like adding a new family member). Their most relevant benefits will instantly update, ensuring they’re aware of the support that’s now become more relevant to them

The result? Benefits that actually feel like... well, benefits. Not just another HR system you have to figure out.


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